Using QR Codes to boost Digital Marketing

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Have you ever seen these square, black-and-white barcode symbols?  They frequently appear in newspapers, products or on business cards.  These symbols are called QR codes. You can use QR codes to boost Digital Marketing Campaigns in Trinidad and Tobago. Here’s how they work.

What is a QR Code?

A QR Code, or Quick Response Code, is a two-dimensional code that smartphone cameras can scan and read to transfer information.  When the code is scanned, information such as messages, phone numbers and website URLs is displayed. Quick Response Codes (ie. QR Codes) appear as pixelated, black and white squares.  

What are the Benefits of a QR Code?

Businesses or individuals can use QR Codes to advertise special messages, promotions or giveaways. 

If you are a business owner, you already know the immense benefits of having a professional business website.

You can promote your website even further by using QR codes to link to your website. When a prospective customer or lead scans your code, your website will load and display important information or show rich media such as videos or music. You can even link to your Social Media pages such as Facebook or Twitter.

How can you create a QR Code?

You can easily create or generate a QR Code by using an online tool such as QR Code Generator. Choose from one of the following sites to create QR codes:

Canva QR Code Generator

The QR Code Generator

How can you read a QR Code?

If you would like to read a QR Code, you must ensure that your smartphone has a QR Reader.  Most smartphones have a camera that allows you to scan QR Codes. Go into the Camera settings and ensure that it is turned on.

You can also go to your phone’s App Store to download a free QR Code Reader. 

Once you have your QR Code Reader, you can begin testing by scanning the QR Code on this screen. 


Using QR Codes to boost digital marketing campaigns in Trinidad and Tobago is a unique way to reach out to your customers. Your customers can then use their smartphone to scan and read it.   

If you are a business and would like to discuss how QR Codes can be used to enhance your digital marketing goals, please get in touch with us.

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