We began the project by performing a massive site overhaul to secure and stabilise the platform. Before building anything new, we meticulously scanned the system for viruses, removed obsolete data, and eliminated the bloated plugins that were throttling performance. To ensure long-term stability and speed, we migrated the entire asset library and domain to a high-performance, faster hosting environment.
We then executed a complete website redesign using the modern page builder, Elementor, maintaining the client's original branding and colours while introducing a trendy, sleek aesthetic. To maximise user engagement, we implemented custom front-end fixes, including dynamic product category tabs and interactive product hover effects. These features allowed customers to browse the vast electronics catalog with ease.
Finally, we streamlined the backend logistics and payment processing to optimize the checkout funnel. We developed custom code to handle complex free shipping thresholds and fully configured and integrated the oDeliver system for reliable local fulfillment. To wrap up the transaction experience, we seamlessly integrated the WiPay payment gateway, allowing Double RR Electronics to securely accept local credit card and end-user payments.